Butchers hope to win back consumers to their fresh meat, as Woolworths centralises some meat processing in Laverton, Victoria.
For 30 years, a butcher in the Melbourne suburb of Doncaster, Alf Di Censo has competed with supermarkets and now welcomes Woolworths’ move. “They’ve got no emotional attachment, meat is like a can of beans or can of tomatoes or a bottle of coke. We’re at the coalface of the industry and we’re from the gate to the plate with our meat.”
He agreed vacuum packed meat can taste the same and even age well, but being a butcher is a “noble art“.
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